Post-mortem Of CDW Holding Ltd Divestment

I have just recently divested my entire stake of 200,000 shares of CDW Holdings, at $0.265 and $0.235.

23) CDWlogo 21052016

This is a company where the business has deteriorated rapidly over the past couple of years, and I was genuinely relieved to see the last of my shares sold, despite having to recognize a relatively small loss from the divestment.

My initial investing hypothesis mainly involved a turnaround of the business after they have acquired Pengfu, a turnaround that never really arrived. Instead, the bad news just kept arriving, to the extent that the business has changed materially from when I first analyzed the company.

Here’s the initial investment thesis:

CDW Holding Limited

In this post, I’ll aim to reflect back on my initial thesis and the reasons for investing, discuss what has since transpired, and finally, my reasons for divesting (if it isn’t clear by then)

As mentioned in my investment thesis, the investment was done not solely based on valuations, but on the basis that it’s a “unique situation” with a visible catalyst.

In FY14, CDW said that their revenue was constricted by the lack of supply of light guide panels. As a result, management moved to solve this issue by acquiring a 25% stake in Pengfu in early 2015.

The deal seemed wise at that time: not only does it give CDW a stake of profits upstream, it also contained a provision that made sure Pengfu had to give CDW’s orders 1st priority.

On top of that, CDW had been getting these light guide panels from a competitor at a premium. Pengfu would supply these panels to CDW at a discount. What is there to not like?

With that in mind, CDW’s prospects looked good at the start of FY15. Many analysts came out with glowing reports, and I concurred. The “unique situation” was that the supply constriction in FY14 was solved, and with that, CDW’s production should not be constrained and they should be able to manufacture and deliver more backlight units (BLUs)

Here are some of the analyst reports then:




As far as I know, all analysts have since “ceased coverage” on CDW:

269) CDW cease coverage.jpg

The timing couldn’t have been worse. Literally, right after acquisition, the orders for BLUs dried up as the Chinese smartphone market blew up. CDW’s major client, believed to be SHARP, was also in talks to be acquired at that time.

When you’re about to be acquired, it is unlikely that new orders would be placed, for fear of committing to deals which the new management does not approve of.

In my investing thesis, I noted that CDW has a competitive moat as the approved BLU suppliers have to go through a stringent process, which at that time, can take up to a year or more. (I’m told it’s been shortened now)

That still holds true. Unfortunately, it is only a competitive moat if the client (SHARP in this case), actually places orders with you. SHARP had it’s own fair share of major problems, and what we are seeing with CDW is simply a reflection of the issues SHARP had.

You may have a moat in the sense that SHARP would continue to approach CDW for orders, but if SHARP themselves are squeezed or acquired, the moat is useless.

The much anticipated orders did not come through in 2015, despite CDW’s best efforts. They have designed and come up with a more efficient model, and this was supposedly “well received” by potential clients.

Management has repeatedly guided in the quarterly reports, that they are optimistic that orders will “soon” be received for this new generation light guide panels. I’ve read this for a few quarters now, and the latest said that the orders will start coming in in “2H2016”. We are well past the midway mark of 2H2016 and it’s quiet as a mouse in the orders front.

From my initial thesis:

“CDW has recently developed a new generation light guide panel, and given samples for potential clients to assess. This new light guide panel was co developed with a Taiwanese partner (rumored to be Foxconn), and if it is Foxconn, that can only be good news.

These samples have “passed the key customer’s product testing, and the key customer is currently in talks with the end customer“. CDW sits right at the top of the entire supply chain for smart phones. CDW supplies the light guide panels, which are used by smartphone manufacturers to actually assemble the smart phone, which are given to the smartphone companies to sell.

It is this new light guide panel that will determine in a large way, how well CDW does in the short to mid term, possibly the long term as well.

Which is why I describe this as a “unique situation” type of investment. Valuations wise, CDW is certainly on the radar of several value oriented investors.”

This is from my conclusion in my initial thesis:

“Here we have a company that’s very attractive valuation wise. But it is not the valuation that’s the key. Rather, it’s “qualitative” factors that’d determine the share price in the mid term. Without the contract win, CDW would likely remain in the doldrums. With a win though, that’d be the key catalyst for a huge jump in the share price.

Since the company has failed to garner the much anticipated contract win, the sole catalyst that I had in mind in my thesis did not materialise. Surely that calls for a divestment in itself.

But that’s not the only factor. As mentioned earlier, the company has simply deteriorated rapidly since then. What else has transpired?

CDW undertook a 2 for 1 share consolidation to meet SGX’s MTP rule.

To begin with, I think this is an extremely dumb rule. You don’t see a MTP rule for NASDAQ or NYSE. For God’s sake, just let the free markets work!

Whoever at SGX thought of this damned rule, ostensibly to “protect” retail investors, for the sake of everyone, pls just retire. Why don’t these geniuses ever learn? All these interventions lead to more problems. Every “solution” tends to open up a new can of worms. You’re never solving anything, just transforming a problem to another.

SGX should just focus on educating the public to be more aware of their investments instead of trying such interventions which are ultimately destructive for everyone: the company suffers, the retail investors SGX purportedly is trying to protect suffers, and ironically, SGX themselves suffers!

Yes, I am aware of the Trinity saga (Blumont and the bunch). This MTP seems to be a direct response to that. My personal response is that true investors would’ve steered clear. Sure, many guys were burnt in the collapse, but short of sounding callous, I’d say that’s what makes a market.

Wanna protect the mom and pop investors? Educate them. If they still persist? Well, that’s just too bad for them. We know speeding leads to accidents. But we don’t put an auto speed cut off in the engines of motor vehicles here right? We educate drivers that you can’t speed and if you do and get into an accident, there are consequences.

But I’m digressing here. That’s another discussion altogether.

The 2 for 1 share consolidation has been value destructive. The share price after consolidation, is not 2x that before consolidation but much lower.

What do backlight units, a ramen restaurant in Japan, hair loss shampoo and hydroponics plantation have in common?

That’s right. Absolutely nothing.

As mentioned many times before in earlier posts, once I see a company expanding into COMPLETELY unrelated industries, it makes me sit up and recheck all my figures again.

Unless you are a Warren Buffett, it has almost never ended very well.

This year (2016), CDW started buying up the rights for some chemical compounds used in shampoos to combat hair loss. Before that, they acquired a ramen restaurant business. (CFO told a very skeptical TTI that the ramen business has been around for 70 years, it’s very “stable”) Then just very recently in end Sept, CDW’s subsidiary incorporated a company to expand into hydroponic plantation:

267) CDW hydroponic plantation.jpg

Now, all light guide panels are under pressure from the new OLED technology. I’ve done an in depth analysis of the industry (surprised that I didn’t write that up in my initial investing thesis). Basically, OLED produces clearer images, without the need for borders along the screen. This is because each light producing unit comes from the individual light diodes, you don’t need to have a light source at the back of the screen/film.

The downside of OLED is the cost, but as with all technology, cost is eventually brought down with more usage. OLED is in the midst of replacing the need for BLUs in many applications.

I’d actually be encouraged if CDW uses it’s cash hoard to expand and eventually develop OLED capabilities. Instead, hair loss shampoo, ramen restaurant and planting vegetables is what the management decided is the best for the precious cash hoard.

Tellingly, in one of my earlier correspondence with management, all my questions were answered except the one about whether the manufacturing plants can switch efficiently to producing OLED and if not, whether they’re considering expanding into that newer but related technology.

The question was simply ignored.

Dilution from share options

As of FY15, CDW had 19,000,000 share options granted to senior management, at an exercise price of $0.108, that could be exercised starting from May 2016.

1,000,000 options were lapsed as an employee left the company. This means at the start of 2016, there were 18,000,000 options outstanding.

After the 2 for 1 share consolidation, the 18,000,000 options should correspondingly be changed to 9,000,000 options. The exercise price though should also change accordingly to $0.216, isn’t it?

Recently, 500,000 options were exercised. There wasn’t much detail released except an announcement regarding the use of treasury shares:


This means that currently, there are 8,500,000 options outstanding.

I have 2 questions regarding this:

  1. Is the exercise price now $0.216, instead of the original $0.108? It should be right? Afterall the options were granted before the 2 for 1 consolidation. I have asked management, this is a simple yes or no question, but have yet to receive a reply. Honestly, I’m not that interested in the reply, except for curiosity stake. For existing shareholders, I’d strongly suggest that you guys pressure management into clarifying this. In any case, both $0.216 and $0.108 are currently dilutive to existing shareholders. So it’s between a bad and a worse situation. Doesn’t look good. Having exercise prices below the current share price also means that the remaining 8.5mil options are going to get exercised between now to 29th May 2019 (when they expire).
  2. How is the value of treasury share transferred = $86,898.53? That works out to be $0.174/share. I simply cannot figure out how this $0.174 is derived. It’s neither exercise prices, nor is it a weighted average over a time period.


Since this has been an unsuccessful investment, what’s the lesson that I’ve learnt here?

Nothing much actually.

I’m also not overly bothered by this either.

In my initial investing thesis, I’ve already recognized that there’s a chance the catalyst (new orders) did not arrive. I did the due diligence, and in fact, the management themselves (if one assumes they were honest in their quarterly statement commentary) had no visibility on when the company can win new orders.

Which is why my position sizing on this investment was not high, and in fact, it was slightly below a moderate position.

The key then, is to cut losses when the data has changed materially, and as I have explained above, it sure has changed materially! I bought a BLU manufacturer, not a shampoo/ramen/hydroponic vegetable company!

Even if the company suddenly announces orders right after I have divested, it still wouldn’t change my mind about divesting. The expansion into all kinds of weird stuff really killed any potential longer term investing thesis one can come up with for CDW. Unless you believe CDW is an infant Berkshire.

I’m not sticking around to find out if they are getting any new orders.

I actually really like CDW’s CFO, he has been as honest as he can be IMO. But the facts are facts. I have only well wishes for the company, even after divesting.

When divesting, I’m reminded of this comment from Druckenmiller:

I’ve learned many things from [George Soros], but perhaps the most significant is that it’s not whether you’re right or wrong, but how much money you make when you’re right and how much you lose when you’re wrong.”

Stanley Druckenmiller, 1994

Addendum on 06/11/2016:

Reply from CFO Mr Philip Dymo:

  1. Exercise price post-consolidated is confirmed to be $0.216
  2. The value of treasury shares transferred was the average cost we paid for shares bought back under the Share Purchase Mandate.”


  1. Hi TTI ,

    A very good post-mortem analysis on CDW …. ummm.. I am still holding my CDW , but only 0.2 % in my portfolio … think ,think ,think .. :)
    Cheers !


    1. Hi STE,
      Thanks for the compliment.
      Good that it’s only 0.2%, whether you keep or not, it shouldn’t have too big an impact on your overall portfolio from an ROI perspective.
      I’ll still be monitoring CDW, simply because I’m really curious whether the exercise price has been adjusted accordingly.


  2. Addendum on 06/11/2016:

    Reply from CFO Mr Philip Dymo:

    Exercise price post-consolidated is confirmed to be $0.216
    ” The value of treasury shares transferred was the average cost we paid for shares bought back under the Share Purchase Mandate.”


  3. Their diversification reminds me of my experience with San Teh. The company expanded from making rubber parts for keyboards to acquiring a cement plant and a hotel. It did not end up well.


    1. Hi MC
      Yea, it usually does not end up well.
      Each business and industry has different characteristics, so it’s very hard to be efficient and the best in each of the diverse business that you start going into.
      I don’t like businesses that start going all over the place.


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